Opinion microdynamics around the #RayoEvolizador hashtag on Twitter
DOI:
https://doi.org/10.35319/puntocero.20183740Keywords:
Bolivia, Public opinion, Social Networks, Twitter, Social Network AnalysisAbstract
The article analyzes the opinion microdynamics generated around the hashtag #RayoEvolizador, which includes the identification of the participating communities, their purposes, the forms of their interaction and the main themes that circulated. For this, methods of automated data collection, quantitative analysis of conversation networks and qualitative analysis of images were used. It was possible to identify three different microdynamics, the first one more civil and spontaneous, the second more activist and tactical, and the third more political and centralized.
References
CASTELLS, Manuel (ed.) (2006). La sociedad red: Una visión global. Madrid: Alianza.
GEERTZ, Clifford (2003). La Interpretación de las culturas. Barcelona: Gedisa.
LOS TIEMPOS (04/02/2018). “Evo insta a organizaciones a preparase para una ‘guerra digital’ en redes sociales”.
OJEDA, Alex (2015). “Introducción al Análisis de Redes Sociales”. Texto de la materia electiva “Análisis de Redes Sociales I” de la Carrera de Sociología, Facultad de Ciencias Sociales - UMSS.
ROGERS, Richard (2013). Digital Methods. MIT Press.
VICKERY, Jacqueline (2015). “Memes in digital culture”. En: Information, Communication & Society, 18:12, 1450-1451, DOI: 10.1080/1369118X.2014.979217
SCHIFMAN, Limor (2014). Memes in Digi- tal Culture. MIT Press.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2018 Revista Punto Cero
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.