El discurso de odio político en redes sociales durante la coyuntura electoral 2020 en Bolivia

Alex Ojeda Copa; Valeria Peredo Rodríguez; Juan Carlos Uribe

doi:10.35319/puntocero.202143177

Authors

Alex Ojeda Copa Universidad Católica Boliviana https://orcid.org/0000-0001-6715-6825
Valeria Peredo Rodríguez Universidad Mayor de San Simón https://orcid.org/0000-0001-9537-2015
Juan Carlos Uribe Universidad Mayor de San Simón https://orcid.org/0000-0002-3666-2458

DOI:

https://doi.org/10.35319/puntocero.202143177

Keywords:

Hate Speech, Social Networks, Elections, Digital Conversation, Bolivia

Abstract

The objective of this article is to analyze and characterize the hate speech of political content emitted on social networks during the electoral campaign of the 2020 General Elections in Bolivia. We focus on a sample of the textual speeches made by voters during the month of September and October 2020 in groups and Facebook pages. While each of the political parties in dispute tries to blame and demonize its opponent, simultaneously trying to purify itself, we find evidence that shows that hate speech is present on both sides. This speech makes reference to supposed homogeneous social blocs, such as the “masistas” and “pititas”, which are gradually subjected to offenses, hostility, essentialization and justification of physical violence. At the same time, we propose possible alternatives for democratic conversation.

Author Biographies

Alex Ojeda Copa, Universidad Católica Boliviana

Boliviano. Magister en Investigación en Ciencias Sociales. Sociólogo. Investigador social y docente de la Universidad Católica Boliviana “San Pablo”.

Valeria Peredo Rodríguez, Universidad Mayor de San Simón

Boliviana, antropóloga. Investigadora asociada a Chequea Bolivia.

Juan Carlos Uribe, Universidad Mayor de San Simón

Boliviano, informático. Coordinador de Chequea Bolivia.

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