The characteristics of the advertising announcements of the central pages of the newspaper Los Tiempos from 1943 until 2013
DOI:
https://doi.org/10.35319/puntocero.201429113Keywords:
Advertising, Publicity, Newspaper, HistoryAbstract
From an investigation in the newspaper Los Tiempos and the advertising announcements published in his 70 years of history, one sought to analyze the aesthetic evolution and of content in these advertising pieces. It is like that, that this article tries to show these changes in different stages and in different historical contexts. The results of the investigation managed to fulfill the specific aims, identifying that the advertising announcements had an evolution of form and of bottom in four stages or different periods, in which a relation was formed by the economic, political and social development of the society of Cochabamba.
References
DANKHE, Gordon (1989). Investigación y comunicación. México: McGraw Hill.
HERNANDEZ, Roberto; FERNANDEZ, Carlos y BAPTISTA, Pilar (2000). Metodología de la investigación. México: McGraw Hill. Ed. 3
HERNANDEZ, Roberto; FERNANDEZ, Carlos y BAPTISTA, Pilar (2010). Metodología de la investigación. México: McGraw Hill. Ed. 5
PAOLI, Bolio y GONZALEZ, Cesar (1992). Comunicación publicitaria. México: Trillas
TAMAYO, Mario (2004) El proceso de la investigación científica. México-Limusa
RODRIGUEZ, Gustavo (2013) El tiempo de Los Tiempos. Cochabamba: Editorial Canelas.
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