Núcleos temáticos y posicionamientos de usuarios digitales en torno al movimiento «Body Positive» en YouTube

Víctor Castillo Riquelme; Adriana Campos Quevedo; Karen Toloza Manríquez; Christine Díaz Carrasco

doi:10.35319/puntocero.202448232

Authors

Víctor Castillo Riquelme Universidad Santo Tomás https://orcid.org/0000-0002-9190-9353
Adriana Campos Quevedo Universidad Santo Tomás https://orcid.org/0009-0008-2853-7076
Karen Toloza Manríquez Universidad Santo Tomás https://orcid.org/0009-0000-5299-042X
Christine Díaz Carrasco Universidad Santo Tomás https://orcid.org/0009-0007-4252-6114

DOI:

https://doi.org/10.35319/puntocero.202448232

Keywords:

Body Positive, Beauty Standards, Digital Community, Social Media, YouTube

Abstract

The objective of this study was to unveil the thematic cores and discursive positioning of the YouTube community around the Body Positive movement. The study was based on the analysis of comments hosted on YouTube and adopted a quantitative approach through text mining techniques. The results give prominence to the concept of “weight”, around which the discussion of the comments is articulated that derives in the manifestation of two antagonistic perspectives; that of adherence to the slogans of Body Positive and that of the biomedical approach. While Body Positive emphasizes the role of self-love, body acceptance and the search for happiness, its biomedical counterpoint highlights bad habits, health problems and the absence of physical exercise. The conclusion is the need to reconcile the central objectives of Body Positive with health promotion.

Author Biographies

Adriana Campos Quevedo, Universidad Santo Tomás

Licenciada en Psicología por la Universidad Santo Tomás, Los Ángeles, Chile.

Karen Toloza Manríquez, Universidad Santo Tomás

Licenciada en Psicología por la Universidad Santo Tomás, Los Ángeles, Chile.

Christine Díaz Carrasco, Universidad Santo Tomás

Licenciada en Psicología por la Universidad Santo Tomás, Los Ángeles, Chile.

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