Hacia una teoría para comunicaciones profesionales. Discurso y elementos de comunicación en Estrategias Contemopráneas de Marketing y Relaciones Públicas
Palabras clave:
Discurso, Comunicación profesional, Marketing, Relaciones Públicas, Publicidad, Retórica, Medios de comunicaciónResumen
Este artículo examina los elementos del discurso en la comunicación profesional con ejemplos de marketing, relaciones públicas y publicidad, referida a las funciones comunicativas que sirven a los objetivos principales de cada uno de los campos de la comunicación profesional definidos como valores. De ello se desprende la definición retórica de la comunicación como una figura de persuasión de la palabra y se demuestra en los ejemplos este impacto. Este profesional de los medios de comunicación de masas en marketinj, relaciones públicas, y la publicidad sirve a los intereses comerciales. Su objetivo es incorporar a la audiencia en el flujo de los discursos que se haya creado para servir a los intereses comerciales.
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